Technical Writer SEO Plan- Affordable SEO Chicago

SEO Chicago

Today I had a meeting with a technical writer.  She has years of experience and has worked for a variety of industries.  She recently had a wonderful new website created and is looking to attract more writing jobs.

Before meeting with her I decided to go ahead and do the research and strategy portion of her SEO.  This way, I could determine what kind of results she'd get and exactly what kind of budget we were looking at.

When I first started the research, it was seeming a little challenging.  Her competition was pretty strong and I could tell most of them have been investing in SEO for years now.  The main players have multiple strategies in place... and to put it nicely, they've invested some big bucks in this over the years.

Now, I usually recommend starting slow with SEO-- so that you can get a feel for how it works and see actual results before investing a whole lot.  So with this particular client, finding a great keyword to optimize is going to be crucial.

I was so excited to discover the keyword she ended up using!  It has 33,100 local monthly searches, and the competition is pretty low.  This allowed me to sell her the most affordable SEO package, while still being able to prove some major results.  I'm excited to see how quickly I can get her phone ringing!  I'll keep you updated!

If you know of anyone who could use some affordable ideas to generate more business, please suggest they contact me!  graceknowsseo@gmail.com

A major Google algorithm change may have bigger economic impact than rising oil prices!

New Google Algorithm Shakes Up The Web

They even tell you up front, "Hey! We're constantly changing!"

Written by Resources for Entrepreneurs Staff
Published: 2/24/2011
Reposted by Grace Rizza
Website Marketing Chicago
Forget rising oil prices. A new Google algorithm may have a bigger impact on the economic fortunes of many companies.
Google announced today that it has rolled out what it calls a pretty big algorithmic improvement, designed to improve its search results.

The company blog notes that the "update is designed to reduce rankings for low-quality sites -- sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites -- sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Given the number of companies that depend on Google for organic search traffic, a major algorithm change like this arguably impacts the global economy as much as other large economic trends, such as the rising cost of oil due to tensions in the Middle East. Winners can quickly become losers, and losers can quickly become winners.
According to the official blogpost, 11.8% of search queries have been "noticeably" updated. Google-powered traffic at our own site, gaebler.com, dropped 40% after the latest algorithm change, suggesting that we add less value to the world than we had hoped, at least in the eyes of Google.
The new Google algorithm update follows weeks of industry news about Google's dislike for so-called "content farms" -- arguably defined as sites that copy content from other sites and/or sites with low levels of original content. In response to a Google user uprising against content farms, Google provided protesters with Personal Blocklist, a new extension for its Chrome browser that allows users to block certain domains from appearing in their Google search results.
In its announcement today, Google noted that this update does not utilize the new data they are getting from Personal Blocklist. They did, however, indicate that they are "very pleased" to report that 84% of the top domains requested to be blocked by Personal Blocklist are also impacted by the algorithm change.
For small business owners who regularly visit our site and rely on us for small business news, we recommend that you closely watch your search traffic in the days to come to see if you have been negatively impacted by the new Google search engine algorithm.
If your rankings are lowered, you are either a "false positive" casualty of the new algorithm – a site that is undeservedly adversely affected by Google algorithm changes – or you may need to take a long look in the mirror and ask yourself whether your site consists largely of shallow content that is not truly original and valuable to your site visitors.
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