The Different Kinds of Internet Marketing

SEM (Search Engine Marketing)
This term is inclusive of SEO (Search Engine Optimization) and PPC (Pay Per Click) Marketing.  It involves the results when your clients/potential clients search for your business or services online.

The search results above are the result of effective SEO.  The search results to the right are PPC results.

  












PPC (Pay Per Click) 
Pay-per-click internet marketing is a form of search engine marketing. These ads show up on the top and right side of the search results and are usually captioned with the words, "sponsored links".  When setting up a PPC campaign, your marketing professional should determine keywords based on research, and set relevant geographic bounds.  PPC ads are also more effective if they include and offer and have an element that will stand out from competing sponsored links.  Like SEO, the cost of PPC varies depending on your level of competition. It's important to discuss a budget and come up with a plan for your PPC campaign, and unless you understand the research involved, I'd recommend hiring an internet marketing company for guidance.

SEO (Search Engine Optimization)
SEO is the marketing efforts involved in getting a website to rank highly for a given search term.  Effecitve SEO campaigns include research, a budget, and a time line. Unlike pay per click advertising, search engine optimization is the process to get your website to show up in the natural search results section, not the sponsored links section.

SEO (Search Engine Optimization) Methods
Video Marketing
Social Networking
Social Bookmarking
Article Marketing
Press Release Marketing
Link Building/Link Sharing
Maps Optimization
Review Posting
Directory posts
Photo Tagging
Internal SEO (website tags and headlines)
Traffic

Since search engines like Google change their SEO algorithms daily, the most effective SEO methods are constantly changing.  This means when looking for and SEO firm to optimize your account, make sure to choose an internet marketing company that is very considerate of online marketing and industry trends!