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Thursday, February 3, 2011

SEO Strategy

Determining your keyword strategy is the first step of any successful internet marketing campaign.

When optimizing your site, you need to choose which "keywords" or search terms you'd like to be highly ranked for.

For instance, if you are a real estate agent, you may want your website to come up first whenever someone searches "real estate agent."  But hiring an SEO agency to make you come up first for "real estate agent" may cost tens of thousands of dollars per month.  Why?  Because the competition for this phrase is off the charts!

A more practical and affordable SEO approach may be to focus your optimization efforts on the phrase "real estate agent in (your town)".  This approach may cost anywhere from a couple hundred dollars per month to a couple thousand per month depending on your level of competition and the chosen SEO agency.

I personalize each campaign to optimize the budget I'm working with.  For instace, if you want to spend between $200-$300 per month on SEO and get the best return possible.  I may recommend optimization for 2 key phrases.  I'll be able to estimate the amount of traffic the chosen keywords will drive to your website and provide monthly reports to show results.

Unfortunately NO ONE who does SEO can guarantee results, since your competition could be paying for SEO as well.  However, I have been very successful at estimating a timeline and expected results for a variety of clients based on my research.

For a consultation or free competitive analysis, call me (Grace) at 630-432-4519.

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