Blacklisting is Google's way of penalizing websites that abuse SEO tactics. If you are subscribing to SEO and your site one day drops out of the rankings, it may have been blacklisted. Choosing and internet marketing company that is familiar with ethical SEO and knows how to avoid blacklisting is very important. The following SEO practices can knock your site out of the race for ranking first on Google.
1. Cloaking: Cloaking is the process of hiding content on a webpage. Having relevant keywords on your site can contribute to your SEO, but hiding content to increase your keyword count can get you on the blacklist!
2. Keyword Stuffing: Listing the same keyword multiple times on your page isn't going to help it. Firstly, it'll be confusing for your potential clients. Secondly, if Google crawlers detect more than 10% of your content are your keywords, your site may be penalized and added to the blacklist! Strategically choosing and placing a keyword only a couple times can be more effective than keyword stuffing anyways.
3. Links: Links to your website or backlinks can increase your ranking on google search results. However, multiple links from one site or page can lead to blacklisting. Attaining irrelevant links can also hurt more than help. They key is variety and timing. Attaining a variety of types of links, as well as quality links over a period of time is better than getting hundreds at once from the same source.
If you suspect your SEO company may not be practicing to the highest standards, please feel free to contact us for a free evaluation of your online presence. We'll be able to tell you where your SEO dollars are going and discuss a way to make your campaign more efficient.
Grace Rizza
SEO Specialist
Chicago SEO Company
Chicago Internet Marketing
Chicago Search Engine Marketing
Chicago Website Marketing
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