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Friday, February 25, 2011
Google Shakes "IT" up!
A shake-up in Google search. In the midst of an antitrust investigation for favoring its own businesses and advertisers in search results, Google has announced a substantial change to its search algorithm. The company is responding to complaints from users who've been frustrated with the low-quality sites they've gotten from search results. "Google said Thursday that it had made a major change to its algorithm in an effort to improve the rankings of high-quality Web sites in its search results—and to reduce the visibility of low-quality sites," The New York Times reports. "While the company did not say so explicitly, the change appears to be directed in part at so-called content farms like eHow and Answerbag, that generate articles based on popular search queries so they will rise to the top of the rankings and attract clicks."
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